Once you graduate from cosmetology school, you’re ready to start building your own client base. Superior cosmetologists rely on their clients for repeat business and new referrals. But how do you go about attracting a client base? Here are some tips for getting and keeping a steady roster of clients.
Use social media to your advantage. Facebook, Twitter, and other social media outlets are essential tools for successful marketing. Start profiles for your cosmetology business, and keep them separate from your personal pages. If you work at a salon, use its social media platforms as a jumping off point to promote your services. Both new and repeat clients will often check a salon’s webpages for information including specials and discounts, so giving yourself a presence on the salon’s page can interest a wide audience.
Offer incentives to clients. As important as social media is to attracting a new client base, word of mouth is just as crucial. Let your relatives and friends know about your exciting new career while you’re in beauty school, and offer them an insider’s discount on their initial hairstyling or skin care visit. You can also offer a discount to clients for every person they refer to you
Enroll in a professional development course. Many cosmetology schools offer courses in professional development to help your career stay on track. Whether you’re learning about current, trendy hairstyles or new ideas in marketing, a professional development course can give you the tools to successfully build a loyal client base.
Be enthusiastic. Even the savviest businessperson won’t retain clients unless he or she possesses great people skills. Be sure to make every client feel welcome and comfortable, and use your listening skills to make their experience with you memorable.
Hair Design Institute offers a well-rounded education in cosmetology. Here, you will gain the skills you need to have a successful career in cosmetology. Visit us online or call (212) 868-7171 to begin your new career.